Team

  1. JANET HSU CEO

    Janet Hsu serves as Saban Brands' Chief Executive Officer (CEO). In this role, Hsu oversees the company's world-class portfolio of global entertainment and lifestyle properties and is instrumental in acquiring additional brands and building new intellectual properties. Prior to joining Saban Brands, she served as President and Chief Operating Officer (COO) of Sanrio, Inc., the global lifestyle brand best known for pop icon Hello Kitty. While at Sanrio, Hsu achieved unprecedented success in growing Sanrio across multiple channels and strategically reinvigorating the company's direction. She helped transform and modernize Sanrio with innovative marketing strategies, also leading the company's expansion and diversification of new retail, licensing and entertainment partnerships. Prior to Sanrio, Hsu served as SVP of Consumer Products, Strategic Business Units and Product Development at MGA Entertainment. She also held executive positions at Mattel Inc., Lord & Taylor and Bloomingdale's, among others. Hsu earned a BA in Psychology from Wellesley College.

  2. SCOTT ROSENBAUM SVP, Business and Legal Affairs

    Scott Rosenbaum serves as Senior Vice President of Business and Legal Affairs for Saban Brands. In this role, he manages and oversees the company's legal department across all areas, including entertainment and media, marketing, acquisitions, licensing and merchandising, and intellectual property. Prior to joining Saban Brands, Rosenbaum spent over fifteen years at Mattel, Inc., a tenure that took him to the title of Expert Counsel. While there, he oversaw the company's business and legal affairs across North America, as well as global consumer product licensing programs and several other key initiatives. Prior to his work at Mattel, Rosenbaum spent two years at a Los Angeles law firm specializing in intellectual property. He earned his BA in Economics from Middlebury College, his MBA from UCLA, and his JD from Harvard Law School.

  3. BRIAN CASENTINI Executive Producer, Power Rangers

    Brian Casentini serves as Executive Producer of Power Rangers for Saban Brands. In this role, Casentini manages all creative for Saban's Power Rangers brand, serving as a producer on the upcoming live action feature film franchise in partnership with Lionsgate and as an executive producer of the iconic television series, which airs on Nickelodeon in the US and other top networks worldwide. Prior to this enhanced and focused role, he served as SVP of Development and Production for Saban Brands. Prior to Saban Brands, Casentini developed and supervised the production of hundreds of hours of innovative television programming for over a decade while working at ABC Family, Nickelodeon, Fox Family Channel, Fox Broadcasting Network, and Walt Disney Television Animation. He served as head of the Alternative Programming department at ABC Family and oversaw production of all original live action and animated programming for Fox Family's daytime cable schedule as well as Fox Kids' Saturday Morning and weekday broadcast schedule. Casentini also oversaw production of Nickelodeon's Emmy-winning Fanboy & Chum Chum and the second season of The Mighty B! starring Amy Poehler. Casentini began his career as a Development Associate at Walt Disney TV Animation after earning a BS in Business Administration from University of California, Berkeley and a JD/MBA from Santa Clara University.

  4. RICH MAGALLANES SVP, Development and Production

    Rich Magallanes serves as Saban Brands' Senior Vice President of Development and Production. In this role, Magallanes drives content development and production for the company's television and entertainment properties, including Popples, Cirque du Soleil-Luna Petunia and Glitter Force, among others. In addition, Magallanes helps develop creative projects, forge new production partnerships and identify potential content acquisitions. Before joining Saban Brands, Magallanes served as Senior Vice President of Current Series and Production at Nickelodeon. He oversaw production of all animated series including SpongeBob SquarePants, The Fairly OddParents, Sanjay and Craig and Breadwinners, among many others. He co-developed the highly successful Teenage Mutant Ninja Turtles and Tuff Puppy, and was also integral in the DreamWorks partnership for Penguins of Madagascar, Kung Fu Panda and Monsters vs. Aliens. In 2013, while at Nickelodeon, Magallanes was recognized by The Imagen Foundation as one of the Most Powerful and Influential Latinos in Entertainment. Along with managing both animation and live-action production, Magallanes oversaw Nickelodeon's outreach efforts and the Writing and Artist Programs, which developed a pipeline to cultivate creative and innovative new talent. He earned a BA in Journalism from San Diego State University. He began his career as a radio news reporter and also worked on the production of several motion pictures and independent films.

  5. FREDERIC SOULIÉ EVP, Global Distribution & Co-Productions

    Frederic Soulié serves as Saban Brands' Executive Vice President of Global Distribution. In this role, he is responsible for the licensing strategy of the Home Video, Online Video, Video Games and Software categories. A seasoned industry veteran, he leads an ongoing, collaborative effort with members of the company's digital, licensing and international teams. Before joining Saban Brands, Soulie oversaw digital distribution and business development for Endemol USA. As the largest independent television production company in the world, Endemol created Deal or No Deal, Big Brother and Wipeout. Previously, Soulie was VP of Business Development for Digital Media at DIC Entertainment/Cookie Jar Entertainment. There he was instrumental in supplying top electronic retailers with one of the largest children's programming libraries: 6,000+ episodes of hit series, including Inspector Gadget, Super Mario Bros, Madeline and Johnny Test. Before joining DIC Entertainment, Soulie was a member of the executive team at Intermix Media, Inc., the publicly traded parent company of MySpace. In this capacity, he was actively involved in the company's mergers and acquisitions and also managed successful online properties. Soulie received his MBA from Pepperdine University in California and a Masters in International Business from Montpellier Business School in France.

  6. LEILA OULEDCHEIKH SVP, Distribution EMEA

    Leila Ouledcheikh serves as Saban Brands' Senior Vice President of Distribution, EMEA. In this role, she leads television distribution for Europe, the Middle East and Africa. Working from Saban Brands' London office, Ouledcheikh strategizes with the Global Distribution executive team to support the expansion of the company's television properties. Prior to joining Saban, Ouledcheikh operated her own consultancy, using her solid executive experience in the children's television industry. Co-founder of the distribution company, Headway Media & LOK Media Ltd, she also held senior positions at London-based Cake Entertainment and Entertainment Rights, where she managed popular properties, including: Transformers, Barbie and Total Drama Island. Ouledcheikh received a BA (Hons) International Business degree from Buckinghamshire University and studied International Law in Holland. She began her career at HIT Entertainment, working on the iconic children's shows: Bob the Builder, Barney and Thomas the Tank Engine.

  7. JENNIFER WEXLER SVP, Marketing

    Jennifer Wexler serves as Senior Vice President of Marketing for Saban Brands. In this role, she oversees the global marketing strategies and brand campaigns for the company's full portfolio of entertainment and lifestyle properties. Prior to taking on this role, Wexler served as a consultant for Saban Brands Lifestyle Group. Other notable clients of her Wexler Consulting Group included American Express, Hewlett Packard and Libertine. Before her consulting career, Wexler served as VP of Marketing at Iconix Brand Group and was VP Marketing and PR at Haute Hippie. Wexler earned a BS, Communications and Mass Marketing from New York University.

  8. TORI COOK SVP, Global Retail and Consumer Products

    Tori Cook serves as Senior Vice President of Global Retail and Consumer Products for Saban Brands. In this role, Cook leads the company's global retail team and develops relationships and programs with retailers around the world. She spearheads retail efforts across all product categories for Saban Brands' full slate of entertainment and lifestyle properties. Prior to joining Saban Brands, Cook served as VP, Retail Business Development at Sanrio, Inc. Before that, she held various retail development and marketing positions at 20th Century Fox, New Line Cinema and Sears Holdings Corporation. Cook earned a BS in Business Administration and Mathematics from Monmouth College.

  9. MARCY GEORGE VP, Domestic Consumer Products

    Marcy George serves as Vice President of Domestic Consumer Products for Saban Brands. In this role, George develops and executes the company's unified worldwide licensing strategy across Saban Brands' portfolio of properties. She also leads the Licensing Sales, Product Development and Consumer Products Creative teams. Before joining Saban Brands, George founded and served as CEO of David & Goliath Licensing. She also served as VP of Licensing and Global Sales and Brand Management for MGA Entertainment and held licensing positions with notable companies, including Lucky Brand and Liz Claiborne, Inc. George earned a BA in Fashion Merchandising and Marketing from Western Michigan University.