The Power Rangers continue to be a dominant force on Nickelodeon, with the audience growing even stronger and setting records each and every week. The latest numbers show that for four weeks in a row, "Power Rangers Samurai" has been the #1 cable program in its time period with Kids 2-11, Kids 6-11, Boys 2-11, Boys 6-11 and TOTAL VIEWERS!

All of this success comes on the heels of the staggering 16.8 million viewers in the show's first week.

Go Go Power Rangers!

To mark the debut of the all-new series "Power Rangers Samurai" on Nickelodeon, Saban Brands hosted a premiere screening event at The Grove in Los Angeles on February 7. Hundreds of Power Ranger fans waited hours ahead of the scheduled screening to get their seats before the show. Hosted by KIIS-FM personality "Manny On The Streets" and Gage Golightly, star of Nickelodeon's "The Troop," the event began with Samurai Power Rangers leading the audience through special "Ranger Training," all part of the emPower Movement to get kids fit and healthy!

Afterwards, fans got a sneak peek (hours ahead of the broadcast premiere on Nickelodeon) of the first episode in a special outdoor screening taking place in the central park at The Grove. Meanwhile the stars of the series participated in exclusive interviews and photo-ops leading up to a fan-frenzied cast signing.

Providing kids and families the tools they need to work together to grow healthy kids and support healthy communities, the Power Rangers emPOWER Movement provides an innovative, engaging platform for information, activities, and resources. Using the website empower.powerrangers.com as a hub, emPOWER has partnered with Alliance for a Healthier Generation and offers everything from activities and PSAs to coloring sheets and exercise plans, all fun ways to emphasize the strength and potential of kids across the nation.
 

Excitement about the forthcoming premiere of "Power Rangers Samurai" was all over the press leading up to the premiere of the all-new series. Weeks ahead of the launch, special exclusives ran on top websites including IGN, EW.com and AOL TV, gathering momentum as the premiere date drew closer. Tune-in coverage was also seen in print publications including TV Guide and The New York Times, culminating in a large feature with the Los Angeles Times that included interviews with Saban Brands president Elie Dekel, Nickelodeon's executive vice president of programming Pete Danielsen, Red Samurai Ranger Alex Heartman, and even Walter Jones from the original Mighty Morphin Power Rangers series.

Check out the total press domination!:

Los Angeles Times

Los Angeles Times "Hero Complex" Blog

EW.com

IGN

AOL TV Squad

TV.com

The full cast of "Power Rangers Samurai" also appeared live on KTTV's "Good Day LA" and taught host Lisa Breckenridge - dressed in a special Pink Mighty Morphin costume - some special Power Ranger moves!

The momentum continued as the Samurai Rangers also made appearances in the annual Hollywood Christmas Parade, The America's Children's Holiday Parade in Oakland and the San Jose Holiday Parade.

Finally, take a look at the Power Rangers making a sneak appearance in the pop culture spectrum on a recent episode of the mega-hit show "Glee" as Finn shows his love through a vintage t-shirt!
 

License Global! honored Saban Brands and the Power Rangers to kick off 2011. The licensing trade highlighted the formation Saban Brands and the acquisition of Power Rangers and Paul Frank one of the most prominent newsmakers from 2010 that will influence brand licensing and retail in 2011. Also on the list was the return of the "Power Rangers" and how this popular kids franchise could have a major impact in this new year.

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On Monday, February 14, Saban Brands invited partners, licensees and media to the "Power Rangers Samurai" POWER HOUR at The Grace Hotel in New York City. Elie Dekel, President of Saban Brands delivered a presentation including exciting new activities and future plans for Power Rangers and Paul Frank to those in attendance and was also joined on stage by Nickelodeon Executive Vice President of Marketing and Worldwide Promotions, Pam Kaufman.

To close the fun-filled evening the Samurai Power Rangers entertained the crowd with an action-packed performance.

Along with a live television interview with Bloomberg News to discuss Saban Brands, Power Rangers and Paul Frank, Elie Dekel also conducted individual meetings with Toy Book, The Licensing Book and AOL "Parentdish." Additionally, Mary Rafferty, Vice President of Toys & Hard Lines, participated in a taped interview with the CW 11 Morning News in New York City. The segment aired March 3 and featured the Bandai toys as well as some high-flying moves from the Samurai Power Rangers costumed characters.

Finally, the Samurai Power Rangers made two very special appearances in New York during Toy Fair. Both Mt. Sinai Medical Center and New York Presbyterian Children's Hospital were paid special visits by the costumed characters. After being treated to a special screening of the premiere episode, the Rangers visited and took pictures with the kids and gave them their very own "Power Rangers Samurai" t-shirts.

The Samurai Power Rangers continued their world domination, making an appearance at the Nuremberg Toy Fair in early February. On hand to support the release of the new toy line from Bandai, the Rangers hit the show floor and posed for pictures with fans during the five-day expo.
 

An international Paul Frank summit was held in Las Vegas on February 13 to coincide with the prestigious MAGIC Apparel Show. The summit included over 100 attendees consisting of licensees and agents from the U.S. and around the world. Saban Brands executives including Elie Dekel, President, Kirk Bloomgarden, SVP International Licensing, and Nina Leong, SVP Licensing, addressed the crowd along with Ryan Heuser, Paul Frank's Chief Creative Officer, and spoke about the latest and greatest news on the brand, leaving everyone excited and energized about the new activities and future plans.

MJC was awarded the very first annual Golden Julius Award for the best U.S. licensee and Tracy Bunkoczy, Paul Frank's VP of Design and Mike Smith, Creative Director, presented the Paul Frank 2011 Style Guide.




 

Filled with celebrities, media and industry tastemakers, Paul Frank co-sponsored one of the largest gifting suites, The House of Hype LIVEStyle Lounge, at this year's Sundance Film Festival. The lounge was a one-stop shop where festival attendees could pick up an array of hot products including Paul Frank sweatshirts and Skullcandy earbuds/headphones, which were a big hit.

A wide range of celebrities including Academy Award nominee Terrence Howard, Hip Hop royalties Lil' Jon and 50 cent, popular band OneRepublic, "Real Housewives of Beverly Hills" star Taylor Armstrong and former NBA star John Salley, among others stopped by the lounge and some offered their signatures for future product giveaways. In addition, media outlets that attended the suite included Fox, "The Ellen Show," Us Weekly, InTouch Weekly, Entertainment Weekly, NY Daily News, Esquire and VIBE along with numerous blogs and online publications.
 

Paul Frank participated in the 98.7 KIIS FM Grammy Gifting Suite featuring a number of Julius and Skurvy sweatshirts, iPhone covers, and dog collars. Attendees were provided with Skurvy tote bags and by midday, the entire room was filled with shoulders bearing the Paul Frank totes. Many media insiders, television and film stars stopped by the table and gushed at the display. Celebrity attendees included Taylor Momsen (The Pretty Reckless/ "Gossip Girl"), Nico Vega (Band), Lee Dewyze ("American Idol"), Ashlyne Huff (Singer), Booboo Stewart (The Twilight Saga: Eclipse), Chuck Hittinger ("Pretty Little Liars"), Erik Michael (O-Town), Livvi Frank (Singer), Ross Matthews ("Chelsea Lately"), Ya Boy (Hip-hop Artist), Tinsel Korey (The Twilight Saga: Eclipse) and Tamra Barney ("The Real Housewives of Orange County"), to name a few.