Paul Frank is going back to its roots with the launch of Paul Frank Industries. The iconic brand most widely known for its character monkey, Julius, has shifted its positioning in the marketplace by re-launching as a fashion brand with a fresh, unique and trend-driven approach. The goal for this property is to reinvigorate the loyal Paul Frank fan base while penetrating new audiences through strategic and innovative global marketing. The first children's collection, Spring/Summer 2016, debuted at New York Fashion Week in September - the collection's target audience is children ages 3-9 years old.

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