Saban Brands, Univision and Simon Cowell's SYCO Entertainment's music-based reality competition series, La Banda, searched the U.S. and Latin America to create the ultimate Latino boy band in season one, naming Richard Camacho, Erick Brian Colón, Zabdiel de Jesús, Joel Pimentel and Christopher Vélez as members of CNCO. Saban Brands leads on the consumer products business for CNCO and the hit television show. Licensing partners include Jerry Leigh for apparel and accessories, and Just Toys for collectible photo cards, trader cards, posters and event memorabilia.

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