|An Affiliate of Saban Capital Group|
VP Licensing, Toys and Hard Lines
Mary Rafferty serves as the Vice President, Toys and Hardlines of Saban Brands. In this role, Mary manages all existing license partnerships and seeks new strategic license partnerships in toy and hardline categories. A veteran of the licensing and toy business, Mary has managed popular brands including Polly Pocket and spearheaded the development and launch of YouTube sensation "Fred" through her agency and consulting firm. Prior to beginning her agency, Mary spent eight years as the Senior Director of Marketing for Mattel, Inc., where she managed all hard-line categories including toys, electronics, sporting goods, publishing, music, etc. for notable brands such as Barbie and Hot Wheels. Her career began with eight years at The Walt Disney Company starting with the launch of The Disney Store, Inc.