Formed in 2010 as an affiliate of SABAN Capital Group, SABAN Brands (SB) was established to acquire and develop a world-‐ class portfolio of properties. Capitalizing on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing, SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing, digital and finance.
SABAN Brands applies a strategic 360-degree management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions.
